{"title":"ANNUAL SALE","description":"\u003cp\u003ePhotos show exact items you'll receive. Sizes are width by length. Sort \u003ca href=\"https:\/\/icowhide.co.uk\/collections\/black-friday?sort_by=price-ascending\"\u003eby price\u003c\/a\u003e or \u003ca href=\"https:\/\/icowhide.co.uk\/collections\/black-friday?sort_by=title-descending\"\u003eby size\u003c\/a\u003e or explore our \u003ca href=\"https:\/\/icowhide.co.uk\/collections\/black-friday?sort_by=best-selling\"\u003emost popular\u003c\/a\u003e items.\u003c\/p\u003e\n\u003cp\u003eIdeal as a striking centrepiece in the living room, beside your bed for a warm start to the day, or draped over a dining chair for added elegance. \u003cb\u003e🛒 Free UK shipping\u003c\/b\u003e and \u003cstrong\u003eFree UK 30-day return\u003c\/strong\u003e\u003cb\u003e. \u003c\/b\u003eT\u0026amp;C apply. \u003c\/p\u003e","products":[{"product_id":"natural-sheepskin-rug-quad-l180-x-w100-cm-ivory","title":"Quad New Zealand Sheepskin Rug \u0026 Throw, 4-Pelt, Quad, L180 x W105 cm, Ivory","description":"\u003cp\u003eA luxuriously soft \u003cstrong\u003eNew Zealand sheepskin rug \u0026amp; throw\u003c\/strong\u003e in \u003cstrong\u003eIvory\u003c\/strong\u003e, made from 4 pelt hides with dense, silky wool and a natural \u003cstrong\u003esuede leather back\u003c\/strong\u003e. 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Part of our \u003cstrong\u003ehand-knotted wool rug collection\u003c\/strong\u003e — also available in designs such as Ifrane, Sculpture, Avis, Meknes.\u003c\/p\u003e","brand":"Imaco Rugs","offers":[{"title":"278 x 199 cm (9′ 1″ × 6′ 6″)","offer_id":56570479182207,"sku":"SHK240703","price":1268.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0432\/0867\/1389\/files\/PXL_20230724_114516078_1b69f788-04df-4c50-91cd-0b50fd3e407f.jpg?v=1765802720"},{"product_id":"modishic-hand-knotted-rug-314-x-257-cm","title":"Modishic Hand Knotted Rug - 314 x 257 cm","description":"\u003cp\u003eThe \u003cstrong\u003eModishic Hand Knotted Rug\u003c\/strong\u003e is a hand-knotted wool rug in \u003cstrong\u003enatural undyed\u003c\/strong\u003e, featuring an abstract cobblestone geometric design with fringe detailing. 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Measuring \u003cstrong\u003e302 × 250 cm (9′ 11″ × 8′ 2″)\u003c\/strong\u003e, it is a rectangular statement floor rug ideal for larger living and dining rooms.\u003c\/p\u003e\u003cp\u003eHand-knotted from \u003cstrong\u003edurable, soft wool\u003c\/strong\u003e, it brings warmth and texture underfoot and complements Scandi, minimalist and neutral interiors. 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Its deep green backdrop bursts with oversized teal Ziegler-style florals, creating vivid contrast and eye-catching appeal. Hand-knotted in Pakistan with a silk wash embossed finish, this plush wool rug brings texture, depth, and timeless design together. A defined border frames the piece, grounding its boldness with tradition. 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Measuring \u003cstrong\u003eL180 × W105 cm\u003c\/strong\u003e (Quad), it works equally well draped over furniture or laid on the floor.\u003c\/p\u003e\u003cp\u003eNaturally \u003cstrong\u003einsulating, hypoallergenic and hard-wearing\u003c\/strong\u003e; a responsible by-product of the meat industry. \u003cstrong\u003eAlso available in\u003c\/strong\u003e various colours and sizes.\u003c\/p\u003e","brand":"iCowhide UK","offers":[{"title":"Quad \/ Dark Chocolate","offer_id":56607131042175,"sku":"SH-QD-Chocolate","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0432\/0867\/1389\/files\/magnific_remove-measures_iGVaPg03uK.jpg?v=1788702635"},{"product_id":"99455898","title":"Natural Brazilian Cowhide Exotic 185 x 224 cm","description":"\u003cp\u003eAdd natural warmth and character with this \u003cstrong\u003eBrazilian hair-on cowhide rug\u003c\/strong\u003e in \u003cstrong\u003eEspresso, Ivory \u0026amp; Mocha\u003c\/strong\u003e with striking \u003cstrong\u003eexotic markings\u003c\/strong\u003e. Measuring \u003cstrong\u003e185 x 224 cm\u003c\/strong\u003e (approx. 4.14 m2), this thick, weighty hide sits on a durable suede leather back and brings genuine one-of-a-kind character to any room.\u003c\/p\u003e\u003cp\u003eAs a \u003cstrong\u003enatural product\u003c\/strong\u003e, markings, tone and shape vary from hide to hide, so no two rugs are ever quite alike. 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At \u003cstrong\u003e213 x 229 cm\u003c\/strong\u003e (approx. 4.88 sq m), it's a generous size for a living room, hallway or bedroom floor.\u003c\/p\u003e\u003cp\u003eNaturally \u003cstrong\u003eodour-free, stain-resistant and hypoallergenic\u003c\/strong\u003e, it needs only an occasional wipe and gentle brush to stay looking its best. \u003cstrong\u003eFree UK shipping and free 30-day returns\u003c\/strong\u003e, dispatched from London with next-day delivery available.\u003c\/p\u003e","brand":"Product ID: 99455907","offers":[{"title":"Default Title","offer_id":56625725669759,"sku":"99455907-R","price":249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0432\/0867\/1389\/files\/99455907_c6db67be-ccf0-4770-9c53-f3c28bd326d5.png?v=1766365368"},{"product_id":"99455954","title":"Natural Brazilian Cowhide Exotic 218 x 244 cm","description":"\u003cp\u003eAdd natural warmth and character with this \u003cstrong\u003eBrazilian hair-on cowhide rug\u003c\/strong\u003e in \u003cstrong\u003eEspresso \u0026amp; Beige\u003c\/strong\u003e with striking \u003cstrong\u003eexotic markings\u003c\/strong\u003e. 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